There’s always something interesting happening at TVG. Get up-to-date with what we’ve been doing!
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The Vandiver Group Blog
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Walgreens Has the Flu
Coke would never suggest a customer try Pepsi. Tide would never point someone to Purex. But something similar is happening at Walgreens these days and it’s costing the store thousands of customers and millions of dollars. The reason: an ongoing feud between Walgreens and St. Louis-based Express Scripts. Walgreens stopped filling prescriptions for Express Scripts [...]
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Ethnography: What is it? Why should you care?
If you’re at all interested in consumer trends or insights from customer experiences, then you may have come across the term “ethnography.” Ethnography is the central tenet of cultural anthropology, and involves the qualitative study of human behavior and interactions where they happen- out in the real world- through observation and in-depth interviewing techniques. Ethnography [...]
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Komen’s Quick Decisions
Quick decision making can often lead to frustration, disorganization and even controversy. The Susan G. Komen for the Cure Foundation landed in hot water after announcing a landmark decision to pull funding from Planned Parenthood, which used the funds to provide breast exams to underserved and low-income women. The resulting public outcry left the [...]
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Bueller? Bueller?
With the Super Bowl days away, what are you most excited about – the game, the half-time show or the commercials?
I have to admit, I’m much more interested in the commercials and half-time show this Sunday.
Although Madonna’s half-time show is not expected to be as risqué as Justin Timberlake and Janet Jackson’s, Madonna [...]
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Carnival’s Costly Costa
How much is enough for families who lost loved ones and passengers scarred by the biggest cruise ship accident in recent memory? Carnival, parent company of Costa Cruises, is finding out. Today, the cruise ship giant offered passengers a settlement of $14,500 per person, plus full reimbursement for their cruise package and expenses. It’s a [...]
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| Twitter updates from The Vandiver Group / VandiverGroup. |
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