We are creatures of habit. Whether it’s the produce aisle at the grocery store or our regular morning checklist at home, we rarely stray from our routine. For companies, that can be both an opportunity and a problem. Which is it for your business?

In the March edition of TVG Insight we examine the latest data from Roper Reports and discuss what’s important to American consumers in 2007. The key issues are consistency, authenticity and honesty, and “a cause.”

Companies must find the right strategic mix in order to lure and keep valuable paying customers now and for the fiscal years to come.

Contact us at tvg@vandivergroup.com or send comments to blog@vandivergroup.com.