Stratigem: Part II
May 14th, 2007 by TVG Staff
The newest tool in our arsenal allows TVG and the client the flexibility and features we need to best determine the areas of highest importance. Watch for the next issue of our Stratigem newsletter for more information. But, this web-based, proprietary TVG program allows our clients to collect vast amounts of data from public sources and search for themes, data points and substance comments more quickly and effectively than we have ever been able to do before.
Imagine the possibilities:
– Of incorporating a year’s worth of media clips and having reports generated that would track tone based on key word searches, themes or by spokesperson.
– Of collecting public comments through a public involvement effort required by the funding source, where you can identify themes of public interest based on participation at public meetings, public comments, blog postings, emails or direct mail.
– If that same system monitoring your media or public comments would allow the reviewer to activate a flag for an immediate action step based on a particular comment that required swift response.
Our Stratigem software can do all this – and more. Ain’t technology grand?
Contact us at tvg@vandivergroup.com or send comments to blog@vandivergroup.com.