In the communications world technologies, mediums and norms are constantly in flux, therefore it is essential for PR professionals to continuously be learning about their industry. Recently, staff members stepped away from their normal morning activities to attend TVG-U (University), a continuing professional development session that was led by Executive Vice President Kelly Ferrara and Vice President Larry Cox. The half-day session focused on branding and encouraged the staff to engage in dialogue and brainstorm about a variety of brands and how audiences perceive them. The session also included a look at some case histories of current and past TVG clients who have worked on developing a brand or re-branding.

The TVG-U program is an important part of the corporate culture at The Vandiver Group. It provides staff members with the opportunity to present topics on which they are experts to help increase the overall knowledge base of the entire staff. In addition to TVG-U presentations, team members are encouraged to build their knowledge by regularly reading a variety of blogs or online publications, attending professional organization meetings and conferences. They are encouraged to present what they have learned and experienced at organization meetings and conferences in a subsequent TVG-U. At communication firms, it is essential to be committed to staying on top of current trends and issues to bring the most value to your clients.

Some of the professional organizations that TVG staff members belong to include:
Public Relations Society of America
International Association of Business Communicators
St. Louis Press Club
Word of Mouth Marketing Association
National Academy of Television Arts and Sciences
Counselor’s Academy
Council of PR Firms
National Defense Industrial Association
Air Force Association