It’s a concert. It’s a series of commercials. It’s a football game.

And it is a social media experience!

Last night, for the first time in years, I watched the entire Super Bowl. From the opening songs performed by Faith Hill and the amazingly talented Jennifer Hudson through the Boss’ rocking performance to the repetitive instant replays to show Santonio Holmes’ touchdown, I saw it all. And it was fun. And the only time I wasn’t staring at the TV was when I was responding to food needs of my own team (family) or Twittering.

Last time I wrote about Twitter it was about politics. Well, this time it is about sports – and that was possibly even more fun than politics! Who knew?

So the question: Is Twitter more fun when it is about sports? I don’t think so. At least not in my recent experiment. What I’ve learned is that Twitter is more fun when there is a community.

I have nearly 200 followers now, and I’ve interacted with most of them during the past four months. What does that mean? And why am I writing it down? It means that there are ongoing conversations with people that now include the game, the ads and the music.

So what made Twitter more fun last night? Maybe it was @EileenMacLean’s comment she couldn’t pay attention to the game because of Jennifer Hudson’s amazing voice. Maybe it was @timjeby’s agreement with the point from Saturday Night Live that announced the Cardinals and Steelers were opening for Bruce Springsteen. Maybe it was @PaulHuse and @SomeChum, who I learned were Cardinals fans as I was cheering for the Steelers, and the appropriate teasing and betting commenced. (I’m buying lunch, but @SomeChum has to drive to my part of town to eat.) Maybe it was the plethora of tweets about the scores on any given ad and how they resonated with the various audiences. Maybe it was the discussion of food and fellowship that was happening on line and in my living room that enriched the conversation, as more than once I laughed out loud then quoted a Twitterpal to my “real life” pals in my house that night.

My conclusion: Twitter + snacks + shared experiences + smart conversation = fun. (Super Bowl not always included)

Come join the conversation with me, @KellyFerrara.