My newest favorite Twitter personality to follow is @AskHBR.

The Harvard Business Review has expanded their social media presence from @HarvardBiz to now include @AskHBR, @TheDailyStat and @ManagementTip. Just one glance at the recent tweets by @AskHBR tells you it is a must-add to your list of Twitterpals.

The first post on their page when I logged on read:
Tutorial: What business are you really in? Is your answer the same as your customers’? http://bit.ly/a0R9c Questions?

Following the link, I read through the article and am now thinking about “What business am I really in?” and I want to ask the team I work with what their answers are.

The title of the article is “Marketing Myopia” and seems to be a well-chosen name. The brief presents four myths of marketing positions that, in the writer’s opinion, put a business at risk. The responses are things I believe TVG practices with our client service, yet it requires a deeper look at the “physician-heal-thyself” risk that consulting firms often ignore.

There has been a lot of churn in the economy, the ways clients spend money, the ways clients make decisions and the ways professional service firms in the marketing communications field are positioning themselves. Yet, who is thinking about mar comm from the vantage point of ‘what business are we in?’

If a consulting company turns our teams and our creative talents outward, to serve the marketplace, we achieve success for the short-term. If we focus these teams on looking inward as well, we stand a better chance at long-term strength. We’ve started down a path of rebranding TVG for 2010, and I think I’ll add this question to our next thinking session. So for those of you on my team, be ready to answer: What business are we really in?!