Along with the measurement and metrics Eileen discussed in our last post, a major topic of interest within the industry is corporate planning and policies around WOM and social media. 

As the social media craze took off in the business world, many organizations rushed into creating network accounts and blogs.  Now as we enter 2010, companies seem to be taking a step back and ensuring the proper planning and policies are in place for social media strategies. 

The Vandiver Group has been working with companies to develop and implement these social media policies and is now offering a Social Media Policy Workshop for organizations.

The workshop will review the following:

• Ethical standards for bloggers, social networks and online marketing.
• Creating an environment where consumers trust you in social media- the importance of ethical online practices.
• Case histories where  employee guidelines and corporate standards could have avoided a brand and communications crisis.
• The new FTC guidelines for online marketing and promotion.
• How to develop and implement a corporate social media policy.
• Managing employee use of social media- guidelines and training.
• How to maintain brand consistency and standards within social media
• Special considerations and guidelines based on your industry.

The TVG workshop can be scaled for an organization’s communications staff or for an entire employee population. All attendees will also have the opportunity to work with the TVG social media team to develop a complete and customized social media policy.

To schedule your workshop contact TVG at 314-991-4641 or info@vandivergroup.com.