Along with the measurement and metrics Eileen discussed in our last post, a major topic of interest within the industry is corporate planning and policies around WOM and social media. 
As the social media craze took off in the business world, many organizations rushed into creating network accounts and blogs.  Now as we enter 2010, companies seem to [...]

An excellent example of the power of PR to follow advertising and marketing efforts can be found in the February 9, 2009 issue of the Wall Street Journal. Yes. I said it. The Wall Street Journal. And it is a crystal clear demonstration of the power of staying on YOUR message [...]

This month one the most prominent American brands, Anheuser-Busch was acquired by Belgium-based brewer, InBev. The planned acquisition spurred weeks of protest from the St. Louis community, civic leaders and brand-loyal Americans across the country. The protests were so great, InBev ensured its offer included terms designed to reassure all stakeholders that it would [...]