The unexpected happens most every day in our lives. It could be a nice surprise, like your significant other cooking dinner after a long day at the office. It could be trying something “old,” that is “new” again, like Pepsi Throwback and having that taste bring back memories of when you were younger. [...]

Along with the measurement and metrics Eileen discussed in our last post, a major topic of interest within the industry is corporate planning and policies around WOM and social media. 
As the social media craze took off in the business world, many organizations rushed into creating network accounts and blogs.  Now as we enter 2010, companies seem to [...]

Following the fallout from Domino’s employee gross-out video, a renewed buzz was sparked online about employees and social media. Should companies block social sites, have guidelines on social media use, limit employee interaction with customers online? What about ban, limit or mandate the use of still and video cameras, or the cell phones [...]

A crisis is one of the trickiest things that companies, organizations and municipalities can be forced to deal with. That is why the majority has such a hard time doing it right. Why is that?
First and foremost, there is never enough information in a crisis. In this internet-age, 24-hour news [...]

Recently, the chief executive officers from the nation’s Big 3 automotive companies were in Washington, D.C. to ask Congress for a $25 billion bailout to save the failing auto industry. Their proposal failed, and not necessarily because of the staggering amount of money that was being requested. The executives didn’t have a very effective plan [...]

Over the last 10 years, the U.S. and countries around the world have seen an increase in violent school tragedies. Schools at all levels across the country are faced with how they would respond if an event similar to the shootings at Columbine High School or Virginia Tech University were to happen at their schools. [...]

As Andy mentioned in his post a few weeks ago, knowing how to communicate during a crisis is important for every business to have an understanding of. Based on the Nine Steps of Crisis Communication that the Center for Disease Control included in their Crisis and Emergency Risk Communication binder, we would like to provide [...]

There are major national news stories playing out in St. Louis these days. InBev is attempting a hostile takeover of Anheuser-Busch, flood waters are overtopping and breaching levees all up and down the Mississippi River and American Airlines is announcing major cutbacks in light of skyrocketing fuel prices. Each can be considered a [...]

Spring is officially here and so is a new season of Major League Baseball. This week ballparks around the country are opening their doors for the first time this year as fans fill the seats and players take the field for Opening Day 2008.
Opening Day brings excitement and fanfare each year, but this year marks [...]

Emergencies, natural disasters, company crises…they come at you fast, and where they go the media quickly follows. You can’t always prevent these emergencies from happening but you can be prepared to handle the media that will follow.
To learn how you can be prepared for the unexpected, check out TVG’s most recent edition of StratigemTM on [...]