In the most recent issue of Enterprising Women magazine, Donna Vandiver discusses the updated FTC guidelines for testimonials and endorsements in social media. Here’s an excerpt from her article, “Make Sure Your Company Knows the Rules Before Entering the Game”:
“The world of communications is changing.  Social media is growing by leaps and bounds and it [...]

This week the kids headed back to school and summer got a little closer to its end.  Here are a few more things TVG was talking about this week:

Concord Bank of St. Louis, a TVG client, announced this week the sale of a building to College Bound who plans to use it to create their [...]

Happy Friday the 13th everyone! We’re about halfway through August, and it’s been another exciting week.  Here’s a few of the stories we’ve been following:

The St. Louis Cardinals and Cincinnati Reds generated the highest rating ever on Fox Sports Midwest this week. The teams were already battling for first place in the NL Central, add [...]

Social media is now a part of everyday life in public relations and marketing industries. Often we look at social media from the focus of an individual or a company. Today, we want to consider how social media can bring together and benefit an industry.
With every unique industry, social media moves at a different speed and [...]

I am not a mother myself, so I usually do not pay much attention to media stories about baby toys, bottles or diapers. But this month, one story about Procter & Gamble’s Pampers brand caught my attention. Using the power of social media to communicate their frustrations, angry mothers were using a Facebook [...]

Wow, is it already Friday!  This week really flew by.  Here are some highlights, information, news and lessons learned to take with you as you start your weekend.

Is BP doing the right thing? Check out our crisis team’s take on the Gulf oil spill in our most recent Insight publication.  What is your take on [...]

For those of you who haven’t met any of the TVG crew in person, not only are we constantly connected via social media, but many of us like to take the occasional trip to the mall. So, we were intrigued when we heard about Ann Taylor Loft’s recent social media snafu.
If you’ll [...]

Twitter, Facebook, LinkedIn oh my! Last Thursday I had the pleasure of attending and presenting at the IABC (International Association of Business Communicators) St. Louis social media seminar titled “The Integrated Conversation.” In addition to networking with many talented communications professionals, the day was filled with discussion on social media best practices and [...]

Dominating the news this week has been one topic – health care reform. In the midst of all the pundits and politicians debating the details of the bill and the effect it will have on Americans, there was another story stealing some headlines: Vice President Joe Biden’s choice of words during his speech to [...]

TVG recommends that our clients protect themselves from FTC violations by developing a formal social media policy for endorsers. It’s important to conduct periodic audits to ensure that your company’s policy is being implemented. Often, the marketing and legal departments must work together to create a comprehensive policy and a culture of compliance within [...]