For those of you who still think social media is just a fad that will eventually fade away, don’t try selling that idea to members of the International Association of Business Communicators (IABC) – St. Louis, or to regulars of Social Media Club – St. Louis (SMCSTL) events. I attended two successful events last week [...]

We all know that social media is transforming the way we communicate and the way we do business. Twitter and Facebook numbers are growing as businesses are determining how to navigate these spaces and reach new audiences.
But where are we going as businesses in social media, what’s the next way we should utilize this space? [...]

There are more than 300,000,000 Facebook users.
That means more than a quarter of a billion people are telling us what they had for breakfast.
Lest I be branded as a cynic (again), let me say that even though I’m decidedly out of their key demographic, I like Facebook.
I got involved at the urging [...]

Discussions about health care are everywhere right now, from local Town Hall meetings to Capitol Hill. But nowhere has the conversation become more active than on the Internet. Americans are blogging and Tweeting about their health care and conditions, texting and e-mailing their doctors, networking with others who have similar symptoms, searching for health information [...]

Last week Google released the buzzed about “Google Wave” communications platform that has been touted as a revolution to the way we communicate.  (I know what you’re thinking- more change? I’m still catching up with all this new social media communications!)
Essentially Wave combines e-mail with all other social media and online communications: chat, blogs, photo/video-sharing [...]

When you think about what areas are driving the trends in social media, you usually think east coast or west coast, but who knew that St. Louis is becoming the rising star of social media hubs, right here in the heart of the Midwest?
Last week I attended two well planned, successful events discussing social media, [...]

Since humans began communicating, people have shared tips and testimonials through word of mouth (WOM). Social media including blogs, Twitter, Facebook, YouTube, etc., have increased the potential and impact of word of mouth. Companies and organizations have recognized this and increasingly utilize and mobilize advocates in providing WOM endorsements and testimonials.
Now, the FTC [...]

My newest favorite Twitter personality to follow is @AskHBR.
The Harvard Business Review has expanded their social media presence from @HarvardBiz to now include @AskHBR, @TheDailyStat and @ManagementTip. Just one glance at the recent tweets by @AskHBR tells you it is a must-add to your list of Twitterpals.
The first [...]

Last month I attended the World-of-Mouth Marketing Association’s conference, WOMM-U. I joined other marketing and communications enthusiasts to collaborate on social media and hear about some great campaigns from Disney, Texas Instruments, WalMart and many more. We also heard from YouTube, Facebook, MySpace and other key social media platforms. Overall, it was [...]

You can follow someone on Twitter, request friendships on Facebook, and now you can Glympse™  your friends and family. What is Glympse™ you ask? It’s a new technology that allows you to send “Glympses” to your friends and family letting them know where you are at any time, in any place. It’s a mobile location-sharing [...]