Happy Friday the 13th everyone! We’re about halfway through August, and it’s been another exciting week.  Here’s a few of the stories we’ve been following:

The St. Louis Cardinals and Cincinnati Reds generated the highest rating ever on Fox Sports Midwest this week. The teams were already battling for first place in the NL Central, add [...]

Dominating the news this week has been one topic – health care reform. In the midst of all the pundits and politicians debating the details of the bill and the effect it will have on Americans, there was another story stealing some headlines: Vice President Joe Biden’s choice of words during his speech to [...]

When you think about what areas are driving the trends in social media, you usually think east coast or west coast, but who knew that St. Louis is becoming the rising star of social media hubs, right here in the heart of the Midwest?
Last week I attended two well planned, successful events discussing social media, [...]

My newest favorite Twitter personality to follow is @AskHBR.
The Harvard Business Review has expanded their social media presence from @HarvardBiz to now include @AskHBR, @TheDailyStat and @ManagementTip. Just one glance at the recent tweets by @AskHBR tells you it is a must-add to your list of Twitterpals.
The first [...]

Last month I attended the World-of-Mouth Marketing Association’s conference, WOMM-U. I joined other marketing and communications enthusiasts to collaborate on social media and hear about some great campaigns from Disney, Texas Instruments, WalMart and many more. We also heard from YouTube, Facebook, MySpace and other key social media platforms. Overall, it was [...]

If you’ve ever been to a conference or trade show, you’re almost always asked to drop a business card in a bowl to win a prize. It’s the tried and true way to generate some new leads. Those tactics may be changing with the advent of social media.
I recently attended the National [...]

YouTube can be a procrastinator’s heaven. But it can also be informative, entertaining and thought provoking. Here are three videos I recently viewed on YouTube that I wanted to share.
Start your week off on YouTube to learn about past marketing campaigns, start a conversation in your office or just get your [...]

I’m getting married in four months! While recently planning my summer wedding, as I confirmed with my vendors, I realized they are all now on Twitter. Photographers, DJs, caterers, wedding planners are all taking advantage of the site.
And why not? Here are a few key reasons I can see why their business model [...]

It’s a concert. It’s a series of commercials. It’s a football game.
And it is a social media experience!
Last night, for the first time in years, I watched the entire Super Bowl. From the opening songs performed by Faith Hill and the amazingly talented Jennifer Hudson through the Boss’ rocking performance to [...]

After about 3 months of twittering as an office (@VandiverGroup) and on a personal account for 6 months (@EileenMaclean) I wanted to take a moment and look back at what I’ve learned about the “it” social media venue of the moment.
If you are not familiar with Twitter check out this article from The Wall Street [...]