In the most recent issue of Enterprising Women magazine, Donna Vandiver discusses the updated FTC guidelines for testimonials and endorsements in social media. Here’s an excerpt from her article, “Make Sure Your Company Knows the Rules Before Entering the Game”:
“The world of communications is changing. Social media is growing by leaps and bounds and it [...]
I am not a mother myself, so I usually do not pay much attention to media stories about baby toys, bottles or diapers. But this month, one story about Procter & Gamble’s Pampers brand caught my attention. Using the power of social media to communicate their frustrations, angry mothers were using a Facebook [...]
For those of you who haven’t met any of the TVG crew in person, not only are we constantly connected via social media, but many of us like to take the occasional trip to the mall. So, we were intrigued when we heard about Ann Taylor Loft’s recent social media snafu.
If you’ll [...]
In November I attended the 2009 Word of Mouth Marketing Association (WOMMA) Summit in Las Vegas. As a member of WOMMA, it has been interesting to watch the Association grow and transform as the social media era has taken hold of communications. WOMMA conferences provide some great face-to-face collaboration and bring together an interesting mix [...]
It’s been an interesting couple of years for the business world. The global recession has impacted us all. Marketing, media and public relations firms, perhaps more than some other industries.
Most of us are looking at fourth quarters that are pretty slow, especially if our clients have had their budgets cut. But, perhaps like us, [...]
Since humans began communicating, people have shared tips and testimonials through word of mouth (WOM). Social media including blogs, Twitter, Facebook, YouTube, etc., have increased the potential and impact of word of mouth. Companies and organizations have recognized this and increasingly utilize and mobilize advocates in providing WOM endorsements and testimonials.
Now, the FTC [...]
My newest favorite Twitter personality to follow is @AskHBR.
The Harvard Business Review has expanded their social media presence from @HarvardBiz to now include @AskHBR, @TheDailyStat and @ManagementTip. Just one glance at the recent tweets by @AskHBR tells you it is a must-add to your list of Twitterpals.
The first [...]
A colleague recently sat in on a Vocus Webinar and shared her notes with the rest of us. The Vocus Webinar was called “Does Traditional Media Still Matter?” And of course in order to comment on this subject, I’m relying on new media. Irony. Discuss.
One of the themes presented was [...]
Last night I spent much of the evening on my couch catching up on all of the posts that had been piling up in my Google Reader inbox. I was a little late jumping on the Google Reader bandwagon, but after using it for several months I’m not sure how I functioned without it. [...]
Last month I attended the World-of-Mouth Marketing Association’s conference, WOMM-U. I joined other marketing and communications enthusiasts to collaborate on social media and hear about some great campaigns from Disney, Texas Instruments, WalMart and many more. We also heard from YouTube, Facebook, MySpace and other key social media platforms. Overall, it was [...]