The Vandiver Group Blog » TVG Insight

Is BP doing the right thing?

Andy Likes — Tue, 11 May 2010 17:57:08 +0000

The term “crisis” has very different meanings to different people. What some may consider a true crisis may only be an inconvenience to others. It’s all based on your perspective. To a new mom, running out of formula or diapers may be a crisis. A traveler experiencing a delayed or canceled flight home for a birthday or special occasion may be a crisis. Severe weather that knocks down trees and power lines could be considered a crisis.

Then there is the massive oil spill in the Gulf of Mexico, which by all accounts is a crisis on many levels. Many families lost loved ones and the environmental impact could well be worse than the Exxon Valdez oil spill decades ago. There is also the impact on businesses—such as the fishermen and shrimpers who depend on the Gulf for their livelihoods. It is a crisis; it just doesn’t seem like one for BP. At least that is the perception.

Click here to continue reading about BP’s handling of the recent oil spill in TVG’s recent Insight article.

Friday 5 – May 7, 2010

Eileen Buleza — Fri, 07 May 2010 21:41:25 +0000

Wow, is it already Friday! This week really flew by. Here are some highlights, information, news and lessons learned to take with you as you start your weekend.

Is BP doing the right thing? Check out our crisis team’s take on the Gulf oil spill in our most recent Insight publication. What is your take on how BP has handled communications in the crisis? Share your thoughts in the blog comment section.
Last Friday the St. Louis Business-Journal published a business guide to social media along with their normal weekly print edition. Be sure to check out TVG’s ad on our social media program and software, Pulse.
I go through phases of social media and communication blogs I visit on a regular basis. Lately, I’ve been enjoying Jay Baer’s Convince & Convert. A recent post highlights some great stats about Twitter. If you aren’t on Twitter yet, these stats may convince and convert you into a believer. (Sorry for the pun, I couldn’t resist).
You can probably find a new example everyday on how the Internet and social media have changed the way we consume news and communicate. This week the flooding in Nashville is a shining example. Hundreds of home videos and first hand accounts of the devastation have been filling the news and social media. Luckily these tools are also helping to drive support and fundraising for recovery efforts.
Lastly, happy Mother’s Day to all the moms out there. Need a last minute card for your mom? Check out one of JibJab’s fun e-cards.

Bueller? Bueller? Bueller? This week we have a last minute bonus item! Ferris Bueller’s Day Off (one of my favorite movies of all time) is being played out on Twitter and Foursquare today. You can follow Ferris, his sister Jeanie, girlfriend Sloane and even Mr. Rooney! Enjoy all.

TVG Insight: Facing Reality

Andy Likes — Mon, 16 Jul 2007 14:35:46 +0000

From household chores to answering emails on our iPhones, Americans are facing more and more roadblocks to their leisure time. Lack of money and energy also interfere with our valued “me time.” People want to have fun, but things get in the way.

In the latest edition of TVG Insight, we explore these roadblocks and how companies must diversify to catch the attention of the evolving consumer. With more sources than ever for news, entertainment and sports, not only has the playing field changed for consumers, but also for companies.

To learn more about TVG Insight, contact us at tvg@vandivergroup.com. Send comments to blog@vandivergroup.com.

TVG Insight

Andy Likes — Thu, 05 Apr 2007 18:00:50 +0000

We are creatures of habit. Whether it’s the produce aisle at the grocery store or our regular morning checklist at home, we rarely stray from our routine. For companies, that can be both an opportunity and a problem. Which is it for your business?

In the March edition of TVG Insight we examine the latest data from Roper Reports and discuss what’s important to American consumers in 2007. The key issues are consistency, authenticity and honesty, and “a cause.”

Companies must find the right strategic mix in order to lure and keep valuable paying customers now and for the fiscal years to come.

Contact us at tvg@vandivergroup.com or send comments to blog@vandivergroup.com.