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The Vandiver Group Blog
  • Friday Five–September 3
    The three-day weekend is almost here! Before you head out, catch up on what was new this week: The FTC recently announced action against a public relations firm for violating the Endorsement Guides for advertising.  This case highlights the importance of abiding by the principles of truth in advertising in online endorsements and testimonials. St. Louisans have [...]
  • Friday Five–August 27
    Happy Friday everyone! Here’s what we’ve been buzzing about this week: St. Louis Children’s Hospital was the first in the nation to successfully implant an artificial lung this week.  Doctors from Washington University say the lung saved the life of 2-year-old patient Owen Stark, who is the youngest person in the world to receive an artificial [...]
  • Donna Vandiver’s article on FTC guidelines featured in “Enterprising Women” magazine
    In the most recent issue of Enterprising Women magazine, Donna Vandiver discusses the updated FTC guidelines for testimonials and endorsements in social media. Here’s an excerpt from her article, “Make Sure Your Company Knows the Rules Before Entering the Game”: “The world of communications is changing.  Social media is growing by leaps and bounds and it [...]
CNN.com
CNN.com
  • Plea deal for ex-flight attendant?
    Steven Slater, probably the nation's most famous former flight attendant, is scheduled to be in a New York courtroom Tuesday.
  • Pastor weighs plans to burn Qurans
    A pastor who plans to burn Qurans says his church plans to through with the act, but Terry Jones also says the congregation is "weighing the situation."
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