TVG has worked with USB to expand interactivity and participation in its Sustainability Social Media Program. We exponentially increased the number of participants, followers and friends. TVG also refreshed and updated a clearinghouse website and soyfoods guide. In two months, TVG drove more than 500 visits to the site with more than 1,500 page views.

TVG conducted comprehensive research including phone and online surveys with farmers, and state organizations and developed messaging strategies for a webinar series on effective use of social media. We’ve driven high sign-up rates for the webinar series and Facebook page.

As part of a comprehensive communications assessment, we made recommendations to help the organization better engage with ISA stakeholders.

TVG designed direct mail materials and the cover of the annual Buyer’s Guide, coordinated radio spots, State Fair and store promotions, and database entry. TVG also conducted a survey to clarify the food buying habits of Missouri consumers and consumers’ preferences for “buying local.”